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  • Digital micro-lender Oakam, expands senior leadership team with key hires in Operations and Finance 7, January 2018

    • Helena Cartwright joins as Head of Operations from IG Group; Florian Brousson tapped from CDW as Head of Strategic Planning
    • New hires will accelerate Oakam’s digital growth to support financial inclusion internationally, building on £320 million of loans already disbursed

    LONDON – 07 February 2018 – Digital micro-lender, Oakam, has extended its senior leadership team with the appointment of Helena Cartwright as Head of Operations and Florian Brousson as Head of Strategic Planning. As the firm focuses on accelerating growth in 2018, these additions will support opportunities for product and market expansion and for continued scaling via digital channels, with the goal of opening up financial access to the two billion unbanked adults worldwide.

    “2017 was a momentous year for Oakam, marked by significant business growth through digital and product innovation, a 300 percent increase in loan application levels, a capital raise and the expansion of our talented, diverse team,” said Alida Cesani, Head of Human Resources at Oakam. “In 2018 our ambition grows as we focus on scaling the business internationally to support financial inclusion globally. Helena and Florian’s expertise in driving business and operational success will have a significant impact on our strategic scale-up in 2018.”

    Helena Cartwright joins Oakam as Head of Operations after almost a decade at leading global online trading firm, IG Group. Her experience in growing customer relationships and driving business growth will be invaluable to Oakam in its strive for expansion. During her tenure at IG overseeing operations the firm expanded internationally, shifting from a predominant UK domestic player to a global operation, with offices in 14 countries – including Bangalore, Singapore and Krakow- and 152,000 clients worldwide in 156 markets. Helena worked in several business functions across the Group giving her an end-to-end view of the full customer lifecycle. In her last role at IG, Helena transitioned the fragmented, online account opening operation to a centralised, 24/7 function whilst reducing customer waiting time from 24 hours to 1 hour contributing to a significant uplift in group application conversion and customer satisfaction.

    Florian Brousson has been tapped to lead Strategic Planning for Oakam. Working with the leadership team, Florian will be focused on accelerating Oakam’s demand through product and market expansion, alongside strengthening relationships in the investor community. Florian was previously leading the FP&A department within Technology companies for the last 13 years of which over 7 years working with Private Equities. His last role was Head of FP&A & Services at Kelway ltd then CDW, the largest IT value added reseller in the world with turnover over $14bn. Whilst at the firm, he played a pivotal role in tripling EBITDA in less than three years, at the same time as leading M&A activities from the exit of a minority shareholder to the full sale of Kelway ltd to CDW and finally to fully integrating the company to US standard. Prior to this he has held several financial roles at firms including The Carphone Warehouse, The Walt Disney Company.

    It is estimated around two billion people are unbanked worldwide. A recent WEF White Paper showed that in emerging markets, high exclusion and financial informality require alternative ways to drive inclusion. In addition to plans to accelerate its UK lending activity by 180 percent year on year, Oakam is focused on applying its digital-first approach and success in alternative methods of underwriting to begin expanding credit access to consumers in developing economies.

    For more information about careers at Oakam visit:


    Everyone needs a hand. Whether to jump start a new business idea or cover an unexpected expense, Oakam is making a new future possible for every hard-working individual. Providing access to straightforward credit and digital budgeting tools, Oakam empowers those overlooked by traditional lenders to build their financial futures. We make accessing and managing credit more convenient and rewarding than ever through our mobile app. All the while, we keep finances personal through our UK retail network where you’ll have someone to talk to in your native language. Since inception, Oakam has helped disbursed over 420,000 loans to customers, providing over £320 million. For more information, visit www.oakam.com, download our app from the App Store or Google Play, or read our customer reviews on Trustpilot.